image by Abid Shah
Creating a winning strategy for your company’s LinkedIn page is essential, whether you're actively engaged on LinkedIn or just getting started. Common practices that have proven successful across various company pages include showcasing your product's unique features, sharing your company's story and culture, and engaging with your team and community. A well-thought-out strategy helps you plan ahead and ensures that your content is impactful and resonates with your audience, building a strong LinkedIn presence that attracts and retains followers.
Technology/Product Overview.
Your LinkedIn company page should prominently showcase the unique features and capabilities of your product or service. Provide detailed descriptions of key features, including technical specifications and benefits, and highlight real-world applications and use cases. Build credibility and interest by sharing performance metrics, customer testimonials, industry certifications, and awards. Additionally, offer interesting facts and achievements about your product.
To help your audience understand how to use your product effectively, provide comprehensive guides. These could include step-by-step instructions, video tutorials, webinars, FAQs, and troubleshooting tips. Address common challenges in your industry and discuss how your product offers solutions. Identify gaps in current solutions, common frustrations, and unmet needs, and explain the comparative advantages of your product over competitors.
Business Insights.
Build a connection with your audience by sharing your company’s story. Discuss your company’s founding story and mission, key milestones and achievements, and any industry recognition and partnerships. Highlight what makes your brand unique by emphasizing your value proposition, core values, and vision for the future.
Give a glimpse into your working environment by sharing details about your workplace culture, employee engagement, community involvement, and social responsibility initiatives. Discuss your diversity and inclusion efforts to paint a comprehensive picture of your company culture.
Showcase the people behind your success by introducing your team members, highlighting their expertise and skills, and sharing their motivations for joining your company. Discuss their professional development and career growth opportunities. Share experiences from industry events and team-building activities, such as insights from conferences and trade shows, highlights from team retreats and social events, and collaborative projects and innovation workshops.
Call to Action (CTA).
Encourage your audience to take the next step by visiting your website to learn more about your products and services. Provide a link for them to schedule a call with your experts to discuss how you can help them. Offer a downloadable brochure for a detailed overview of your offerings.
For an in-depth look at our strategic marketing approach, download the summary and sample calendar here.
Watch this video for an overview of several company pages and insights on effective LinkedIn strategies: https://www.youtube.com/watch?v=sYCCe4xmg5o
Remember, LinkedIn is a social platform, and your audience wants to see the real people behind your brand. Share your story, your team, and your vision to build a genuine connection with your followers.
Comments